Fanatics Sportsbook entered the regulated U.S. market in 2023 as an extension of the massive Fanatics sports merchandise empire, leveraging one of the most recognized brands in American sports retail. Built on the infrastructure acquired from PointsBet's U.S. operations, Fanatics brought immediate legitimacy and licensing across multiple states. It operates as a fully regulated, legal sportsbook, positioning itself squarely in the recreational bettor space rather than catering to sharp or professional action. The backing of billionaire Michael Rubin's Fanatics ecosystem gives it financial stability and brand recognition that most new entrants could only dream of.
The sportsbook's most notable strength is its loyalty integration through FanCash, a rewards currency that ties together merchandise purchases, sportsbook activity, and the broader Fanatics ecosystem. For bettors who already spend on jerseys, memorabilia, and gear, this creates genuine added value that no competitor can replicate. The app interface is clean and improving steadily, and standard market coverage for major U.S. sports is solid. Where Fanatics falls short is in the areas that matter most to experienced bettors: odds competitiveness, derivative and prop market depth, and promotional generosity compared to established books like DraftKings or FanDuel. Limits and line availability on niche markets remain behind the industry leaders, and the platform still feels like it's maturing.
Fanatics is best suited for casual and moderate bettors who are already embedded in the sports fan lifestyle — the type of bettor who watches every game in their team's jersey and wants a seamless connection between fandom and wagering. High-volume or sharp bettors will likely find better value and deeper markets elsewhere, but for its target demographic, Fanatics offers a reliable, well-funded platform with a unique rewards angle that strengthens over time.
Analysis updated October 25, 2026. Odds data above refreshes hourly.
Overall Vig
C
Averages are unweighted across all 45 sports each book prices. Books that post lines on many low-liquidity international leagues (e.g. BetMGM, Pinnacle) carry higher averages than their NFL/NBA pricing alone would suggest — compare per-sport rows for like-for-like.
Vig by Sport
Frequently Asked Questions
What is Fanatics's average vig?
Fanatics has an overall average vig of 6.47%, earning a grade of C. They cover 45 sports.
What is vig (vigorish) in sports betting?
Vig — short for vigorish, also called juice or overround — is the margin a sportsbook builds into its odds. It's the difference between the true probability of an outcome and what the odds imply. Lower vig means you keep more of your winnings on every bet. For example, a standard -110/-110 line has about 4.76% vig.
How often is this data updated?
We pull fresh odds from The Odds API every hour, on the hour (UTC). Each snapshot captures the latest lines from every sportsbook that has posted odds. The timestamp at the top of the page shows the most recent refresh.
How is the vig grade calculated?
Each sportsbook is graded on average vig: A+ (under 2%) is exchange-level pricing, A (2–3%) very competitive, B+ (3–4%) above average, B (4–5%) the industry standard, C+ (5–6%) slightly below average, C (6–7%) below average, D (7–8%) high vig, D− (8–10%) very high, F (10%+) predatory.
Why does lower vig matter for bettors?
Lower vig directly impacts your long-term returns. A bettor placing $1,000 per week at a book with 4% vig loses roughly $40/week to the house edge. At 2% vig, that drops to $20/week — a $1,040 difference over a year. For serious bettors, shopping for lower vig is one of the most reliable ways to improve profitability.
What sportsbooks do you track?
We track both regulated US sportsbooks (DraftKings, FanDuel, BetMGM, Caesars) and offshore books (Bovada, BetOnline, MyBookie, BetUS, LowVig.ag, BetAnything). Data comes from The Odds API, which aggregates real-time lines from licensed sources.
How We Calculate These Numbers
- Data Source
- All odds on this page come from The Odds API, which aggregates real-time lines from licensed US and offshore sportsbooks. We track moneyline, spread, and totals markets across every sport with active betting lines.
- Update Frequency
- We pull a fresh snapshot of every tracked market every hour, on the hour (UTC). Each snapshot captures the latest lines from every sportsbook that has posted odds for a given event. The timestamp at the top of each page tells you exactly when the data was last refreshed.
- Vig Calculation
- Vig (short for vigorish, also called juice or overround) measures the margin a sportsbook builds into its odds. We calculate it by converting the odds on each side of a market to implied probabilities, summing those probabilities, and subtracting 100%. For example, a market priced at -110/-110 implies 52.38% on each side — a total of 104.76%, meaning a vig of 4.76%. Lower vig means better value for bettors because you keep more of your winnings.
- Per-Market Breakdown
- We compute vig separately for each market type: moneyline (h2h), point spreads, and totals (over/under). The "average vig" shown for each sportsbook is the mean across all market types weighted by the number of events sampled in each market.
- Grading Scale
- Every sportsbook receives a letter grade based on its average vig: A+ (under 2%) is exchange-level pricing. A (2–3%) is very competitive. B+ (3–4%) is above average. B (4–5%) is the industry standard — a -110/-110 line is 4.76%. C+ (5–6%) is slightly below average. C (6–7%) is below average. D (7–8%) is high vig. D− (8–10%) is very high vig. F (10%+) is predatory pricing. See the full Vig Index Methodology for formulas, worked examples, and known limitations.
- Trend Tracking
- We store daily snapshots for 30 days, allowing us to show 24-hour and 7-day vig trends. A downward trend (improving) means sportsbooks are tightening their lines — often in response to increased competition or higher betting volume as a season heats up.