Fanatics Sportsbook entered the regulated U.S. market in 2023, leveraging the massive brand recognition of its parent company — the dominant force in licensed sports merchandise. Backed by billionaire Michael Rubin, the sportsbook launched with an aggressive state-by-state rollout and a unique loyalty program that ties betting activity directly to Fanatics' broader retail ecosystem. It operates under full state-level licensing and regulation, positioning itself firmly in the legal, recreational segment of the market rather than catering to sharp or professional bettors.
The platform's most distinctive strength is its FanCash rewards program, which allows bettors to earn store credit on every wager — win or lose — redeemable across the Fanatics merchandise empire. For bettors who already spend on jerseys, hats, and gear, this creates genuine added value that no other sportsbook can replicate. The app interface is clean and improving rapidly, though it still lacks some of the depth and feature richness found on more established platforms like DraftKings or FanDuel. Odds competitiveness has been middling in early assessments, and the range of prop markets and alt lines can feel limited compared to books that have had years to build out their offerings. Live betting functionality, while functional, doesn't yet match the speed or variety of top-tier competitors.
Fanatics is best suited for casual and recreational bettors — particularly avid sports fans who are already embedded in the Fanatics merchandise ecosystem. The loyalty rewards structure is genuinely compelling for that demographic. High-volume or sharp bettors will likely find the odds and market depth insufficient for their needs. The book is still young, and its long-term trajectory will depend on how quickly it closes the gap on product sophistication while maintaining the brand loyalty advantages that make it unique in the space.
Overall Vig
C
Vig by Sport
| Sport | Avg Vig | Grade |
|---|---|---|
| NCAAF | 4.22% | B |
| CFL | 4.58% | B |
| WNBA | 4.67% | B |
| MLB | 4.68% | B |
| MLS | 5.20% | C+ |
| WTA Washington Open | 5.23% | C+ |
| ATP Washington Open | 5.37% | C+ |
| Dutch Eredivisie | 5.46% | C+ |
| NPB | 5.66% | C+ |
| Bundesliga - Germany | 5.68% | C+ |
| Serie A - Italy | 5.69% | C+ |
| Primeira Liga - Portugal | 5.72% | C+ |
| KBO | 5.75% | C+ |
| Primera División - Argentina | 5.90% | C+ |
| EPL | 5.93% | C+ |
| Bundesliga 2 - Germany | 5.93% | C+ |
| Belgium First Div | 6.03% | C |
| Championship | 6.03% | C |
| Turkey Super League | 6.03% | C |
| Brazil Série A | 6.10% | C |
| Ligue 1 - France | 6.24% | C |
| Liga MX | 6.34% | C |
| Premiership - Scotland | 6.54% | C |
| Eliteserien - Norway | 7.85% | D |
| Denmark Superliga | 8.11% | D- |
| League 1 | 8.14% | D- |
| Ekstraklasa - Poland | 8.35% | D- |
| 3. Liga - Germany | 8.39% | D- |
| K League 1 | 8.44% | D- |
| League 2 | 8.72% | D- |
| Primera División - Chile | 8.77% | D- |
| Austrian Football Bundesliga | 8.80% | D- |
| Swiss Superleague | 8.90% | D- |
Frequently Asked Questions
What is Fanatics's average vig?
Fanatics has an overall average vig of 6.47%, earning a grade of C. They cover 33 sports.
What is vig (vigorish) in sports betting?
Vig — short for vigorish, also called juice or overround — is the margin a sportsbook builds into its odds. It's the difference between the true probability of an outcome and what the odds imply. Lower vig means you keep more of your winnings on every bet. For example, a standard -110/-110 line has about 4.76% vig.
How often is this data updated?
We pull fresh odds from The Odds API three times per day — at 6:00 AM, 2:00 PM, and 10:00 PM UTC. Each snapshot captures the latest lines from every sportsbook that has posted odds. The timestamp at the top of the page shows the most recent refresh.
How is the vig grade calculated?
Each sportsbook is graded on a letter scale based on average vig: A+ (under 2%) is exceptional, A (2–3%) is excellent, B+ (3–4%) is above average, B (4–5%) is the industry standard, C (5–6%) is below average, and D (above 6%) indicates high-juice markets.
Why does lower vig matter for bettors?
Lower vig directly impacts your long-term returns. A bettor placing $1,000 per week at a book with 4% vig loses roughly $40/week to the house edge. At 2% vig, that drops to $20/week — a $1,040 difference over a year. For serious bettors, shopping for lower vig is one of the most reliable ways to improve profitability.
What sportsbooks do you track?
We track both regulated US sportsbooks (DraftKings, FanDuel, BetMGM, Caesars) and offshore books (Bovada, BetOnline, MyBookie, BetUS, LowVig.ag, BetAnySports). Data comes from The Odds API, which aggregates real-time lines from licensed sources.
How We Calculate These Numbers
- Data Source
- All odds on this page come from The Odds API, which aggregates real-time lines from licensed US and offshore sportsbooks. We track moneyline, spread, and totals markets across every sport with active betting lines.
- Update Frequency
- We pull a fresh snapshot of every tracked market three times per day — at 6:00 AM, 2:00 PM, and 10:00 PM UTC. Each snapshot captures the latest lines from every sportsbook that has posted odds for a given event. The timestamp at the top of each page tells you exactly when the data was last refreshed.
- Vig Calculation
- Vig (short for vigorish, also called juice or overround) measures the margin a sportsbook builds into its odds. We calculate it by converting the odds on each side of a market to implied probabilities, summing those probabilities, and subtracting 100%. For example, a market priced at -110/-110 implies 52.38% on each side — a total of 104.76%, meaning a vig of 4.76%. Lower vig means better value for bettors because you keep more of your winnings.
- Per-Market Breakdown
- We compute vig separately for each market type: moneyline (h2h), point spreads, and totals (over/under). The "average vig" shown for each sportsbook is the mean across all market types weighted by the number of events sampled in each market.
- Grading Scale
- Every sportsbook receives a letter grade based on its average vig: A+ (under 2%) is exchange-level pricing. A (2–3%) is very competitive. B+ (3–4%) is above average. B (4–5%) is the industry standard — a -110/-110 line is 4.76%. C+ (5–6%) is slightly below average. C (6–7%) is below average. D (7–8%) is high vig. D− (8–10%) is very high vig. F (10%+) is predatory pricing. See the full Vig Index Methodology for formulas, worked examples, and known limitations.
- Trend Tracking
- We store daily snapshots for 30 days, allowing us to show 24-hour and 7-day vig trends. A downward trend (improving) means sportsbooks are tightening their lines — often in response to increased competition or higher betting volume as a season heats up.