What Data We Collect
AgentBets.ai uses Google Analytics 4 (GA4) to understand how visitors use our site. When you accept cookies, GA4 collects:
- Usage data: pages visited, time on page, scroll depth, clicks, and site searches.
- Device and browser data: browser type, operating system, screen resolution, and language preference.
- Approximate location: city- or region-level geolocation derived from your IP address. We do not store your full IP address.
- Referral data: how you arrived at our site (search engine, direct link, social media).
We also use Google Signals, which collects aggregated demographic and interest data (such as age range and interest categories) for users who have enabled Ads Personalization in their Google account settings. This data is only available in aggregate and cannot identify individual users.
Cookies
Our site uses the following cookies when you accept:
| Cookie | Purpose | Duration |
|---|---|---|
_ga | Distinguishes unique visitors | 2 years |
_ga_* | Maintains session state for GA4 | 2 years |
No cookies are set if you decline the cookie consent banner.
How We Use Your Data
We use analytics data to:
- Understand which content is most useful to our readers.
- Improve site performance and user experience.
- Analyze aggregate traffic patterns and trends.
We do not use your data for advertising, sell it to third parties, or build individual user profiles.
Third-Party Data Sharing
Analytics data is processed by Google LLC under their Google Analytics Terms of Service and Privacy Policy. No other third parties receive your data through our analytics.
Your Rights and Choices
You have several options to control your data:
- Cookie consent: Use our cookie banner to accept or decline analytics cookies. If you decline, no analytics scripts are loaded.
- Do Not Track: We honor the Do Not Track (DNT) browser setting. If your browser sends a DNT signal, our tracking scripts will not run.
- Google Ads Personalization: You can opt out of Google Signals demographic data collection by disabling Ads Personalization at myaccount.google.com/data-and-privacy.
- Browser settings: You can clear or block cookies through your browser settings at any time.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent data collection across all sites.
Data Retention
Analytics data is retained for 14 months, after which it is automatically deleted from Google Analytics.
Children’s Privacy
AgentBets.ai is not directed at children under 16. We do not knowingly collect data from minors.
Changes to This Policy
We may update this privacy policy as our practices evolve. Material changes will be reflected in the lastmod date at the top of this page.
Contact
Questions about this privacy policy? Contact us.