ESPN BET was Penn Entertainment’s ambitious attempt to merge America’s biggest sports media brand with real-time sports wagering. Launched in November 2023 and shuttered just two years later in December 2025, ESPN BET captured only ~3% market share before rebranding to theScore Bet. The platform offered competitive prop vig (-110 to -115), Same Game Parlays across major sports, and the innovative BetVision streaming-betting hybrid — but couldn’t overcome the distribution moats of FanDuel and DraftKings. This guide covers what ESPN BET built, what worked, what didn’t, and how the theScore Bet successor carries the prop infrastructure forward.

ESPN BET at a Glance

ESPN BET’s story begins with Penn Entertainment’s serial pivots in the online sports betting space. The timeline:

January 2020: Penn acquires 36% of Barstool Sports for $163 million, planning to turn the brand into its sportsbook platform. September 2020: Barstool Sportsbook launches in Pennsylvania, eventually expanding to 16 states. February 2023: Penn completes a $388 million acquisition for full control of Barstool. August 2023: Penn sells Barstool back to founder Dave Portnoy and announces a 10-year, $1.5 billion brand licensing deal with ESPN (plus $500 million in ESPN stock options). November 14, 2023: ESPN BET replaces Barstool Sportsbook across all markets. November 6, 2025: Penn and ESPN mutually agree to terminate the partnership. December 1, 2025: ESPN BET rebrands to theScore Bet.

The numbers from ESPN BET’s operational window:

MetricValue
OperatorPenn Entertainment (NASDAQ: PENN)
Brand PartnerESPN (The Walt Disney Company)
Deal Value$1.5B licensing + $500M stock options
Launch DateNovember 14, 2023
Shutdown DateDecember 1, 2025
Peak State Count20 states + Washington D.C.
US Market Share~3%
Target Market ShareTop 3 (never achieved)
SuccessortheScore Bet
ESPN’s New PartnerDraftKings (2026)

Penn Entertainment spent hundreds of millions on licensing and marketing fees over two years. ESPN BET never cracked the top three, consistently hovering around fifth or sixth in the US market. The lesson was expensive: brand recognition doesn’t automatically translate to sportsbook market share when incumbents own the customer relationship through years of DFS engagement.

Why ESPN BET for Props

ESPN BET’s prop betting pitch rested on three pillars — only one of which was truly unique.

First, the media integration was real. No other sportsbook could display your active bets inside the ESPN app alongside scores and highlights. Account linking between ESPN BET and the ESPN ecosystem created a seamless experience where consuming sports content and placing prop bets happened on the same screen. The “My Bets” widget inside the ESPN app was genuinely useful for tracking live prop outcomes while watching games.

Second, BetVision was a first-of-its-kind product. BetVision allowed ESPN BET users to stream select NFL games directly inside the sportsbook app while placing and tracking bets simultaneously. This wasn’t just a link to a broadcast — it was an integrated experience where the bet slip sat alongside the live video feed. For prop bettors, especially those betting live player props, the value was obvious: no app-switching, no second screen, just one interface for watching and wagering.

Third, the prop pricing was competitive. ESPN BET priced standard player props at -110 to -115, roughly matching DraftKings and FanDuel. They weren’t the sharpest lines in the market (that remains Pinnacle and Circa), but for a retail-facing US sportsbook, ESPN BET’s vig was fair and not a reason to avoid the platform.

The limitation was depth. ESPN BET’s prop menu was thinner than FanDuel or DraftKings on secondary markets — fewer alternate lines, fewer derivative props, and less coverage of niche sports. The platform prioritized the four major US leagues and left gaps in soccer, golf, and combat sports.

Prop Bet Types

ESPN BET’s prop architecture followed the industry standard four-tier model.

Player Props covered individual statistical outcomes across all major sports: passing yards, rushing touchdowns, receptions, points scored, rebounds, assists, strikeouts, hits, shots on goal, and more. Both standard lines and alternate lines were available, with alternate lines at adjusted odds. Player props were eligible for Same Game Parlay inclusion.

Game Props focused on structural outcomes: will there be overtime, will both teams score in the first half, first team to score, quarter-by-quarter scoring outcomes. These are distinct from standard game lines because they’re structured as propositions rather than continuous markets.

Team Props isolated one side’s performance: team total points, team total touchdowns, team total three-pointers. These provided targeted exposure to a single team’s offense or defense without taking a position on the game outcome.

Novelty Props appeared around marquee events — primarily the Super Bowl and major playoff games. ESPN BET offered standard novelty fare: coin toss, anthem length, and game-specific specials.

Key Prop Features

Same Game Parlays

ESPN BET supported SGPs across NFL, NBA, MLB, and NHL. Users could combine game lines, game props, and player props from a single event into one wager. Alternate lines were eligible. Key restrictions: SGPs were pre-game only and were not subject to cash out.

The SGP builder worked cleanly within the app — games eligible for SGP were marked, and adding two or more eligible legs from the same event automatically constructed the parlay. You could also combine multiple SGPs or mix SGPs with straight bets for cross-game multi-leg wagers.

BetVision

BetVision was ESPN BET’s signature innovation. Select NFL games could be streamed directly inside the sportsbook app with the bet slip overlaid on the same screen. This eliminated the traditional friction of bouncing between a streaming app and a betting app — particularly valuable for live prop betting where timing matters.

ESPN BET also partnered with PGA TOUR LIVE on ESPN+ to launch a dedicated betting stream for select FedExCup events in 2025, featuring live hole-by-hole betting analysis with on-air talent including Jonathan Coachman and Michael Collins. This kind of media-betting convergence was unique to ESPN BET.

ESPN Account Linking

Linking your ESPN BET and ESPN accounts created a unified experience. The ESPN app displayed a “My Bets” section alongside scores, highlights, and editorial content. For prop bettors, this meant tracking your player prop outcomes in the same interface where you were consuming stat updates and live game coverage.

Micro Bets

ESPN BET offered micro bets — quick, moment-specific propositions during live events, marked with a lightning bolt icon. These were designed for in-play engagement: will the next pitch be a ball or strike, will the next play result in a first down, will the next shot be a three-pointer. Micro bets sat at the intersection of prop betting and live wagering.

Props by Sport

NFL

NFL was ESPN BET’s strongest prop vertical, driven by the BetVision streaming integration and the deep overlap between ESPN’s football audience and the sportsbook’s user base. Coverage included standard quarterback props (passing yards, passing TDs, interceptions), skill position props (rushing yards, receiving yards, receptions, touchdowns), and defensive props (sacks, turnovers). Alternate lines were available for most primary player prop markets. SGP support was comprehensive for NFL games.

NBA

NBA prop coverage included points, rebounds, assists, three-pointers made, steals, blocks, and double-doubles. The micro bet functionality was particularly active during NBA games given the high-frequency scoring. Standard and alternate lines were offered. SGPs were supported with full correlation modeling.

MLB

MLB props covered pitcher strikeouts, hits allowed, earned runs, as well as batter props like hits, home runs, RBIs, runs scored, total bases, and stolen bases. ESPN BET also offered game-level baseball props: first team to score, run in the first inning, and total runs per inning.

NHL

NHL prop coverage was narrower than the other three major leagues but included goals, assists, points, shots on goal, saves, and goaltender-specific props. SGP support was available for NHL games. Alternate lines were offered on primary prop markets.

Soccer

Soccer prop coverage was limited compared to DraftKings or FanDuel. Standard offerings included goalscorer props, shots on target, corners, and cards. MLS and major European leagues were covered, but secondary leagues and tournaments had thin or nonexistent prop markets.

Golf

ESPN BET’s PGA TOUR partnership brought golf props into focus, particularly during BetVision-enabled events on ESPN+. Standard tournament props (outright winner, top 5, top 10, top 20, make/miss cut) were offered alongside head-to-head matchups and round scoring props. The live betting stream on ESPN+ provided in-play golf prop analysis — a feature no other sportsbook replicated.

Other Sports

Tennis, UFC, and college sports received basic prop coverage — match winner props, set betting for tennis, method of victory for UFC, and standard player props for college football and basketball. Depth was limited compared to the Big Four leagues.

Vig Analysis

ESPN BET’s prop vig was middle-of-the-pack among major US sportsbooks. Standard player props were typically priced at -110 to -115 on each side, translating to an implied overround of roughly 4.5-7% on two-way prop markets.

Market TypeTypical ESPN BET VigIndustry Range
Spreads/Totals-110 standard-105 to -115
Player Props (standard)-110 to -115-110 to -125
Player Props (alternate)-115 to -130-115 to -140
SGP (3-leg)~15-20% overround12-25%
SGP (5+ legs)~25-35% overround20-40%
Micro BetsHigher (estimated -120+)-115 to -135
Futures15-30% overround10-40%

Relative to the major US competitors, ESPN BET sat roughly even with DraftKings and FanDuel on primary player props, and was meaningfully cheaper than BetMGM and Caesars on equivalent markets. On SGPs, ESPN BET’s correlation pricing was competitive but not transparent — like all US sportsbooks, the exact SGP vig was difficult to decompose because of proprietary correlation adjustments.

For a deeper framework on how to calculate and compare vig across sportsbooks, see our vig index.

Betting Limits

ESPN BET’s betting limits were a mixed story. The platform publicly positioned itself as bettor-friendly, claiming it would not limit winners. Some early reviews supported this, noting high limits and a strong VIP program.

However, conflicting reports emerged over time. Multiple bettors reported restrictions on sharp action, including tightened limits on props and reduced maximum bet sizes for accounts flagged as profitable. This is common across the US sportsbook industry — even platforms that publicly claim not to limit winners often engage in “stake factoring” (quietly reducing available bet sizes for specific accounts).

For recreational prop bettors, ESPN BET’s limits were generally not a concern. Standard prop bets could be placed at competitive sizes, and the platform’s VIP program offered enhanced limits for high-volume players. For sharps and professional bettors, the experience was less consistent, with some users reporting restriction patterns similar to other Penn-operated platforms.

Agent Infrastructure

ESPN BET no longer exists as a standalone platform, but its successor theScore Bet carries forward the same underlying betting engine and odds feed. For autonomous agents building cross-book prop infrastructure, theScore Bet odds are accessible through The Odds API.

import requests

API_KEY = "your_odds_api_key"

# Fetch theScore Bet (ESPN BET successor) NFL player props
resp = requests.get(
    "https://api.the-odds-api.com/v4/sports/americanfootball_nfl/odds",
    params={
        "apiKey": API_KEY,
        "regions": "us",
        "markets": "player_pass_yds,player_rush_yds,player_receptions",
        "bookmakers": "thescorebet",
        "oddsFormat": "american"
    }
)
events = resp.json()

for event in events:
    for bookmaker in event.get("bookmakers", []):
        if bookmaker["key"] == "thescorebet":
            for market in bookmaker.get("markets", []):
                for outcome in market.get("outcomes", []):
                    print(f"{outcome['description']}: {outcome['name']} {outcome.get('point', '')} @ {outcome['price']}")

Key integration notes for agents:

  • Bookmaker key: thescorebet (replaces the former espnbet key)
  • Supported markets: Moneylines, spreads, totals, and player props across NFL, NBA, MLB, NHL
  • Rate limits: Standard Odds API tier limits apply
  • Cross-book arbitrage: Compare theScore Bet lines against fanduel, draftkings, betmgm, and caesars for prop vig differentials
  • Historical context: Any historical data under the espnbet key maps to the same operator and odds engine

For a full guide on building agent-powered prop betting systems, see our prop bets guide.

ESPN BET vs. the Competition

FeatureESPN BETFanDuelDraftKingsBetMGMCaesars
Peak States20 + D.C.23 + D.C. + PR25 + D.C.26 + D.C.31 + D.C.
US Market Share~3%~44%~30%~12%~6%
Prop Vig (typical)-110 to -115-110 to -115-110 to -115-118 to -125-115 to -125
SGP SupportNFL, NBA, MLB, NHLAll major + collegeAll major + collegeAll major + collegeAll major + college
Max Parlay Legs1215121210
Live StreamingBetVision (select NFL)FanDuel TVSelect eventsBetMGM TVLimited
Micro BetsYesYesFlash BetYesLimited
Winner TreatmentMixed reportsMost lenientModerateAggressive limitingModerate
API AccessThe Odds API (thescorebet)The Odds API (fanduel)The Odds API (draftkings)The Odds API (betmgm)The Odds API (caesars)
Media IntegrationESPN app linkingFanDuel TVDK NetworkMGM mediaESPN (new partner)
Current StatusRebranded to theScore BetActiveActiveActiveActive

ESPN BET’s competitive position was defined by its media integration — no other sportsbook could embed bets inside the ESPN app or stream games natively inside the bet slip. But media integration couldn’t compensate for thinner prop menus, fewer states, and a smaller existing customer base than the DFS-native incumbents.

State Availability

ESPN BET operated in the following jurisdictions during its peak (mid-2025):

Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia, and Washington D.C.

theScore Bet, the successor platform, launched on December 1, 2025 in all 20 ESPN BET states plus Missouri (which legalized sports betting on the same date). As of March 2026, theScore Bet operates in 21 US jurisdictions.

Notably, ESPN’s new sportsbook partner DraftKings operates in 25 states plus D.C. — giving ESPN’s media integration a wider geographic footprint under the new arrangement than it ever had with Penn Entertainment.

Bottom Line

ESPN BET was a $2 billion experiment in whether America’s most powerful sports media brand could shortcut its way into the top tier of online sportsbooks. It couldn’t. Two years, hundreds of millions in marketing spend, and a ~3% market share later, Penn Entertainment and ESPN walked away from each other.

For prop bettors, ESPN BET was a solid if unspectacular option — competitive vig, decent SGP support, and the genuinely innovative BetVision streaming product. The platform’s weakness was depth: thinner prop menus than FanDuel or DraftKings, less coverage of secondary sports, and inconsistent limit policies that undermined the “bettor-friendly” marketing.

The legacy lives on in two places. theScore Bet inherits ESPN BET’s betting engine, user accounts, and prop infrastructure — if you had an ESPN BET account, you now have a theScore Bet account with identical functionality. DraftKings inherits ESPN’s media integration, with deep odds embedding across ESPN’s streaming, editorial, and broadcast platforms rolling out throughout 2026.

For autonomous agents, the actionable takeaway is straightforward: swap your bookmaker key from espnbet to thescorebet and your cross-book infrastructure continues working. The odds feed, market coverage, and prop depth are functionally identical under the new brand.

What’s Next

This guide is part of our sportsbook prop betting series, covering every major US book and how autonomous agents can integrate with each. Next up: we continue through the mid-tier sportsbooks where prop market inefficiencies are more common and limits are more generous — exactly the conditions where agents generate the most edge.